Erick Dela Paz is a Marketing Coordinator at ALFF Property Group, bringing a creative and entrepreneurial approach to brand development, digital marketing, and visual storytelling.

With experience across video production, social media, and business ownership, Erick is passionate about building brands that connect with people through authentic, purposeful content.
 

Working within a growing property group, Erick contributes to marketing initiatives that strengthen brand identity, showcase the expertise of its teams, and communicate the value of its property services.

His creative background allows him to approach projects with a fresh perspective, developing engaging content that supports brand awareness and helps bring property opportunities and communities to life.
 

Born and raised in Geelong, Erick began his career in finance before pursuing his passion for videography and creative production.

He later established The Mochi Collective, a business focused on helping organisations share their culture and connect with their audiences through digital content.

Having also built his first home in Lara with his wife, Erick brings both professional and personal insight into the region's evolving property landscape.
 

Guided by faith, respect, and gratitude, Erick believes great ideas come from collaboration, innovation, and people who share a common vision. He values the opportunity to contribute to ALFF Property Group's continued development while helping shape how its brands are represented.

Outside of work, Erick enjoys travelling with his wife, experiencing different cultures, and creating memorable moments with loved ones.